Book Tower Detroit
Nicolson Associates developed a comprehensive wayfinding strategy and signage system for the landmark restoration of Book Tower in Detroit.
As one of the city’s most iconic historic buildings, the project required a design approach that honored architectural heritage while supporting modern tenant and visitor navigation.
The Challenge
Book Tower’s restoration transformed the historic high-rise into a vibrant mixed-use destination with hospitality, residential, retail, and office spaces.
The wayfinding system needed to:
Support multiple user groups (residents, guests, tenants, visitors)
Integrate within preserved historic interiors
Respect architectural detailing and materials
Provide clear navigation across complex vertical circulation
The goal was to create a historic wayfinding program that felt authentic to the building’s character while meeting contemporary performance standards.
The Solution: Wayfinding for a Landmark Restoration
Nicolson Associates developed a refined environmental graphics and signage system crafted specifically for the restored architectural context.
Key elements included:
A clear navigation hierarchy for mixed-use circulation
Signage materials and finishes aligned with historic character
Custom typography reflecting the building’s architectural era
Discreet yet legible directional signage
Integration across lobby, retail, hospitality, and residential spaces
Each signage component was carefully designed to complement ornamental details and original finishes, ensuring the system enhanced rather than competed with the restored interiors.
Turnkey Fabrication & Installation
Nicolson Associates delivered full-service coordination from design through production.
The turnkey approach included:
Detailed shop drawings and material specifications
Custom fabrication aligned with historic preservation standards
Close collaboration with architects and restoration teams
Precision installation within completed interiors
This comprehensive process ensured consistency, quality, and seamless integration throughout the property.
The Results
The completed wayfinding system:
Supports intuitive navigation across a complex mixed-use landmark
Preserves and enhances the building’s historic identity
Elevates the overall visitor and tenant experience
Provides a cohesive signage standard for long-term operations
By balancing historic sensitivity with modern functionality, Nicolson Associates delivered a timeless wayfinding and signage solution for a restored architectural icon in Detroit.
