Modern community waiting area with curved orange and gray sofa, two gray chairs, a white oval coffee table, a large window showing snow-covered trees outside, and a navy blue wall with historical black-and-white photographs and a yellow banner that reads 'Serving Our Community Since 1850.'
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Experiential Graphics That Shape Experience

Experiential graphics provide permanent messaging about an organizations brand, history and mission.

Interior of a Carhartt showroom or office with vintage advertisements, memorabilia, and clothing displays on the wall, with seating and a reception desk.
Inside a coffee shop with a large starburst chandelier with multiple bulbs hanging from the ceiling, a bakery display case with pastries, and two people working behind the counter.

Where Experiential Graphics Matter

Our work supports environments where identity, story, and connection are essential including healthcare, higher education, civic and cultural institutions, corporate workplaces, residential and mixed-use developments, and historic properties.

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Types of Experiential Work

Hallway with a large black-and-white mural of athletes and framed photos of athletes on the wall, with the text "Excellence in Athletics."

History & Storytelling Environments

Interpretive displays and history walls that honor legacy, milestones, and the people who shaped an organization are designed to feel authentic, enduring, and thoughtfully integrated. 

A man standing in front of a large digital display at Bowling Green State University, recognizing donors with a background of university branding and images.

Donor REcognition Walls

Donor recognition is a specialized focus of our work, led through our dedicated studio, DonorSigns. This allows our team to bring deep expertise and a tailored process to donor recognition projects.

Indoor seating area with a long black leather bench, a wall of artificial greenery behind it, and a large digital display with vibrant purple and blue abstract artwork.

Digital & Interactive Experiences

Integrated digital displays and interactive elements that add flexibility, storytelling, or real-time content when appropriate always grounded in a clear experiential purpose.

Visit our DonorSigns studio

Our Approach to Experiential Graphics

Strong experiential environments start with understanding what truly matters in a space. Our process is rooted in understanding your story, audience, and context then translating those insights into a meaningful design.

Barstool Sportsbook counter at a casino with digital betting screens and slot machines in the background.
Colorful illuminated sign with the words 'JOSEPH BAKERY' and decorative colorful cubes on rods, mounted on a black metal grid.

  • Laptop screen displaying a dark map with streets, icons, and annotations for emergency response or police operations.

    1. Experiential Strategy

    We work with stakeholders to understand what needs to be communicated, who the audience is, and how the space should feel. This includes identifying key narratives, moments of emphasis, and opportunities to connect people more deeply to place.

  • Concept 201C Capital Campaign Donor Wall showing a family walking past the wall, which features a list of donors and a quote, with side views of the wall including custom nailed glass enclosure and magnets for displaying plaques.

    2. Content Planning

    Planning brings structure to the experience. We define themes, messaging frameworks, content hierarchy, and placement, ensuring experiential elements unfold naturally and cohesively throughout the environment.

  • A woman working with machinery, wearing glasses, a dark beanie, and brown sweater, using a tool on a orange and metallic machine labeled "VAG UA" in a workshop.

    3. Design & Integration

    With a clear strategy and plan in place, we design experiential graphics that integrate seamlessly with architecture, interiors, materials, and lighting. Our designs enhance the environment without competing with it, creating experiences that feel purposeful and enduring.

  • Interior of a building lobby with a blue accent wall, a decorative metal tree sculpture, a notice board, and a curved reception desk. Overhead lighting fixtures are also visible.

    4. Implementation & Delivery

    We support projects through execution with clear documentation and coordination. Depending on the project, work may proceed through bid or design–build delivery, always with the goal of maintaining design intent through installation.

  • Cranbrook logo in gray text with a curved line above and below the word.
  • Gray logo with a circle and the letter B inside, followed by the word 'BEDROCK' in gray capital letters.
  • Old Dominion University logo with a stylized crown above the university name.
  • Gray text reading 'Henry Ford Health' on a white background.
  • C.S. Mott Children's Hospital logo with Michigan Medicine branding on a white background.
  • Logo of Southern Methodist University Cox School of Business in black and gray text on a white background.
  • Logo for the Zekelman Holocaust Center with the text "The Zekelman Holocaust Center" in gray on a white background.
  • A logo with the words 'Forgotten Harvest' and a stylized wheat stalk entwined with the text.
  • Presbyterian Villages of Michigan logo with a circular emblem and text
  • Gray logo of UCSF Benioff Children's Hospitals featuring a line drawing of five children holding hands.
  • U.S. Department of Veterans Affairs logo with VA initials in large gray letters and full name on a white background.
  • Text that reads 'MICHIGAN CENTRAL' in bold gray letters on a white background.
  • MD Anderson Cancer Center logo with text in light gray on a white background.
  • A logo for Book Tower Detroit featuring a stylized letter B surrounded by ornate decorative elements.
  • Gray text displaying 'Lawrence Technological University' on a white background.
  • Logo of the Canadian Museum for Human Rights featuring a stylized human figure and textual name.
  • ALMA College logo with a pine cone and pine tree branch in a circular design above the text.
  • Logo of the Canadian Museum of History featuring stylized letter M and text.

Let’s Work Together

If you’re navigating a complex environment and looking for clarity through design and planning, we’d love to talk.

Lets Talk